Mattress Financing | 0% Divido Finance |

Divido Finance

About Divido Financial Services Ltd (Licence: 628253)

Divido’s 0% plans are now available at 750+ retailers across a range of markets. One such niche that they look to have already conquered is mattress financing where they have secured 2 major contracts with Leesa and Simba. They also arrange finance for the Sleepbear and Sleeping Duck brands. Whilst being London-based, it was 3 Swedish friends that developed this impressive start-up (Anders Hallsten, Chister Holloman and Fredrik Borgquist). They formed the company in October 2014 with the launch of following in August 2015. As time has passed, we have seen expansion across Europe and even the United States. They don’t lend themselves, but rather act as the middleman, securing credit through their own marketplace.

How It Works

Divido’s system fits seamlessly within the checkout process attracting those who wish to spread the cost over instalment terms with no interest charged. Applying takes minutes and decisions are instantly granted. Once approved and the e-sign is ticked off the mattresses can be processed for dispatch. Spreading the cost at 0% is certainly attractive when you already have a 100 night trial to make sure that you are fully satisfied with the product. When applications are processed, a marketplace of lenders step forward to take on the contract. It’s a win-win for all since the merchant gets paid straight away. How can money be made on 0% rates though? The mattress company is paying a commission if a customer pays on credit. The lender, whilst charging 0%, receives their own subsidy. Divido’s broker commission covers this subsidy, but allows them to still take a profit.


A huge plus point of promoting Divido finance is the ability for the merchant to sell internationally in multi-currency across various locations. As it stands they are available outside the United Kingdom in Denmark, Finland, France, Germany, Norway, Spain, Sweden and the USA. There are also further noted locations arriving soon noting Austria, Belgium, Canada, Ireland, Italy, Netherlands and Poland. This is perfect for those selling mattresses, since we have seen many brands expanding overseas where they can quickly boost conversion rates promoting these handy 0% deals.


This differs across sectors and the order value. The typical minimum spend is £200 and £25,000 max is made available. Contacts of 1 to 5 years are possible, but for mattresses we see instalment terms typically of 6, 10 and 12 months (or fixed on one of these). Deposits are sometimes required, whilst sometimes they aren’t. Likewise, the merchant may or may not choose to allow promo savings when financing is taken, since they are of course having to foot the cost on this. It isn’t made clear which specific lenders are assigned to the marketplace, but we’d expect there to be around a dozen or so partners.


The lender is still taking a big risk charging no interest. It is no surprise in this case that bad credit is not considered. A good track record of repaying debts is essential and the customer must have lived in the UK for at least 3 years. There is a requirement of employment, but this isn’t significant at just 16+ hours per week.


The Divido reviews over on Trustpilot are excellent were they score an impressive 98% from 340+ reviewers. The common trend when scanning through the feedback was that many of the customers were picking up a Simba mattress and so it is clear how valuable that particular partnership is.

The Divido Mattress Financing Options

Leesa, Simba, Sleepbear and Sleeping Duck.

= Leesa: 6 month only with no upfront payment. The term is shorter here, but you can use deals.

= Simba: 6, 10 or 12 months with no deposit. This means you get all 3 choices, offers included and no upfront payment. This is Divido’s biggest sector partner that is expected to continue moving forward.

= Sleepbear: 6, 10 or 12 months with 10% deposit. Promotions not valid.

= Sleeping Duck: 12 month only with no deposit. As above, promotions aren’t valid.

Data Recorded April-18.

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