Loaf Mattress Review | www.loaf.com

Loaf Mattress

About Really Comfy Beds Ltd

Loaf’s story began in December 2008 when Charlie Marshall started up The Sleep Room that would later rebrand in October 2012 when they headed to www.loaf.com. They have 7 Shacks (showrooms) with 3 in London and single stores in Guildford, Solihull, St Albans & Wilmslow. A wide range of furniture is built by connected family-run businesses. This company is today turning over £41.35m, compared to rival Made’s £127.04m. With mattresses, there are 5 options all available on 100 night trials. Non of which are boxed foam designs and so we are just covering their best seller here (the Loaf Perfect mattress). We’ll add a few notes on the others in the products section…

Loaf Mattress Review 2019

100 Night Trial & Guarantee

✅ Loaf mattresses include a 100 night trial & 5 year guarantee


✅ Perfect (7-9/10), The others: Muffin Top, Spare Room, Top Dog (TBC)

*Perfect’s design has tension options (regular, firm, extra firm). We’ll update specs for the others soon

Layers & Measurements (N/A)

This isn’t a memory foam mattress with varied layers. To provide some basic info on Perfect’s build, it’s a pocket spring design with 1400 springs in king. It’s packed with natural, breathable fillings like cotton & wool. The covering is made with soft Irish damask and it’s 26cm deep. This product that they pitch as a cloud-machine doesn’t need to be flipped, but they advise rotating it every few weeks. With cleaning, don’t put anything damp near it. These aren’t boxed designs and so it’s prepped for sleep on arrival

Options & Prices

✅ Single (£445)
✅ Double (£545)
✅ King (£595)
✅ Super king (£695)

*Perfect’s specs are shown above

Popularity (Social & Traffic)

✅ Facebook: 142,460+ fans
✅ Twitter: 16,100+ followers
✅ www.loaf.com rank: Alexa UK (#7781)

*Loaf’s performance stats are distorted for mattresses, since sofas are the key focus and they do offer many varied products (curtains, lamps, mirrors, tables etc). Mattresses are more of a micro niche, although Google data showed that they are in greater demand than those of Made.com who themselves also target general furniture supplies


Bedroom Kit…

✅ Duvet
✅ Pillow
✅ Protector


✅ First base bed: £345+ (double+)
✅ Space storage bed: £295+

*There are actually more than 30 styled beds available. Most of which have premium price tags close to £1400. On the noted designs above, the prices can be raised through customisation (headboard & valance). Headboard costs can actually be higher than the beds themselves such as £775 for Tall Billow

Other Mattresses…

✅ Kids: £185
✅ Spare Room: £345 to £545 | = 22cm, 1 layer, with 1000 springs
✅ Muffin Top: £545 to £995 | = 30cm, 1 layer, with 1700 springs
✅ Top Dog: £645 to £995 | = 28cm, 1 layer, with 2200 springs

*The USP with their best seller (Perfect) is the ability to choose tension

Ratings: Loaf Mattress Reviews 2019…

❌ Amazon: N/A
✅ Reviews.co.uk: 60% (5)
❌ Sleepopolis: N/A
✅ Trustpilot: 79% (4511)


✅ Standard delivery: Free (London area) | Takes: 15 days
✅ Standard delivery: £30 to £75 (across UK)
❌ Optional choices: N/A
✅ Old mattress removal: £45

*Shipping varies depending on how close you are to a showroom. Unfortunately, only London residents benefit from free shipping. Those close to showrooms pay £30. Some pay £60, whilst £75 was quoted for Glasgow. If an item is out of stock then it’ll need to be handmade and would likely have a quote wait of 3 to 5 weeks (6 to 8 weeks for beds)

Spread the Cost

No credit options are available

Styling (Shown: MuffinTop/Perfect/SpareRoom/TopDog)

The Loaf Muffin Top Mattress

The Loaf Perfect Mattress

The Loaf Spare Room Mattress

The Loaf Top Dog Mattress

The Latest Loaf Mattress Deals 2019

There is a Loaf promo code option when you get to the shopping cart, but since we first covered this company there have been no active codes circulating online. There is a “Clear-Out” section on the site that usually has some items running in the sales. A few hundred pounds may be chopped off the price here and there on beds in select sizes, but don’t expect any savings on mattresses.

Last Page Update: March 22nd, 2019

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